We built the platform we wished existed.

Decades inside industrial water treatment. Tired of basic trending dashboards or approximating chemistry with a spreadsheet index one time too many. So we built the telemetry, modern solver, then the twin, then the program tooling.

Why we exist

From field programs to a chemistry platform your team can run

We spent careers designing cooling, boiler, and membrane programs — and watching water treatment companies struggle to develop meaningful, cost-effective digital solutions that added value to their customers. The tools that claimed to own the chemistry rarely showed their work: no residual, no database version, no path from a lab result to a deposition rate at the exchanger wall. It's not easy to translate 20+ years of industry knowledge to an IT team to build something valuable.

AquaAdvisor starts from physical chemistry and builds outward: speciation and saturation you can audit, progressive-fidelity twins that sharpen as data arrives, telemetry reconciled to assets, compliance programs with an append-only trail, and contract governance that ties the program you sell to the engineering you deliver.

We sell software. Not chemicals. We do not compete with the treatment program you already sell; we add value to what you bring to the customer. The platform runs in our cloud or entirely on your infrastructure — including air-gapped sites — with identical results against a pinned database version.

People

Built by water people

Second founder details are held until confirmed. We do not invent bios.

Founders

JG

Jim Green

Founder

25+ years in industrial water treatment with a computer science degree. Carried the test kit for field service for years, led top-tier technical consulting teams for multinational operators and service programs; led innovation and product management designing cooling, boiler, RO programs and more across heavy industry, data centers, and commercial/institutional systems.

How we are different as a company

Software-only revenue. Engineer-led sales. Transparent validation.

  • Software-only revenue

    No chemical margin. No incentive to compete with the product volume you already sell.

  • Works with the program you already sell

    Works with the products and programs you already sell. Independence means we do not compete with your chemical business.

  • Engineer-led sales

    Demos are technical: bring an analysis from an account you treat and we model it live with an engineer, not a deck.

  • Transparent validation

    Every result reports database, activity model, residual, and solver tier. We publish the validation envelope instead of a marketing accuracy number.

Principles

What we will not compromise

  1. 01

    Chemistry over correlation

    Physical speciation and saturation first. Indexes and black-box scores are screens, not the authority.

  2. 02

    Provenance over confidence

    A result without database, activity model, residual, and solver tier is not finished.

  3. 03

    Your data belongs to you

    Export is standard. Account data is not a retention lever.

  4. 04

    Publish how we validate

    Independent reference solvers and published thermodynamic data. Envelope first — not a single accuracy claim.

See the chemistry on an account’s water.

Book a technical demo with an engineer. Bring an analysis from an account you treat — or read how the engine validates.